Chapter 4 :evaluating a company's resources,capabilities and competitiveness

4th lecture with Dr Ummi, we discussed a technique for evaluating how well a company present strategy working.The first thing to examine is the company competitive approach.On this topic there have 5 analytical tools that can be use for company competitiveness.They are(resource and capability analysis,SWOT analysis,value chain,benchmarking and competitive strenght assessment).

Lets we move deeply about resource and capability analysis.First,we must define what are the important resources and capabilities of the company's competitively.Resources is a competitive asset that is owned by company and it is divided into 2 categories which are tangible resources and intangible resources.Meanwhile,capabilities is the capacity of the company to perform some activities.
This analysis will be measured by using VRIN test for sustainable competitive advantage.

What is VRIN???
VRIN can be refer to :

Valuable

Rare

Inimitable 

Non sustainable

ok,now lets we move to SWOT analysis.By using SWOT analysis,we can identify the company strenghts,weaknessess,opportunity and threats

next tools is value chain.A company value chain identifies the primary activities that related with support activities.

Chapter 3 : evaluating a company's external environment

assalamualaikum...

on 3rd lecture we learned about how to evaluate a company's external environment.There have some method how to make an evaluation.First,by using PESTEL analysis.What is it?Now i will let you know.

PESTEL analysis is focus on 6 principle component that involved which are:

The other method that can be use is 5 Forces Model

that's all from me...thank you

wasalam

Chapter 2 : The Nature of Strategic Management

Salam Everyone!!!

On the second lecture,we learned 2 topics which are "The Nature of Strategic Management" and "Business Vision and Mission".At the first topic Miss Ummi emphasized the meaning of strategic management and it process.
The strategic management have 3 stages which are:

1)strategy formulation

2)strategy implementation

3)strategy evaluation

based on my understanding, strategy formulation is our early planning before do something.strategy implementation is we conduct and do on what we have plan in the early and lastly strategy evaluation is a result whether our first planning is success or not.

for the second topic,what can i understand about business vision and mission is,before we start up our business,the first thing that we must defined is our goals.

Jazakallah...