Chapter 4 :evaluating a company's resources,capabilities and competitiveness

4th lecture with Dr Ummi, we discussed a technique for evaluating how well a company present strategy working.The first thing to examine is the company competitive approach.On this topic there have 5 analytical tools that can be use for company competitiveness.They are(resource and capability analysis,SWOT analysis,value chain,benchmarking and competitive strenght assessment).

Lets we move deeply about resource and capability analysis.First,we must define what are the important resources and capabilities of the company's competitively.Resources is a competitive asset that is owned by company and it is divided into 2 categories which are tangible resources and intangible resources.Meanwhile,capabilities is the capacity of the company to perform some activities.
This analysis will be measured by using VRIN test for sustainable competitive advantage.

What is VRIN???
VRIN can be refer to :

Valuable

Rare

Inimitable 

Non sustainable

ok,now lets we move to SWOT analysis.By using SWOT analysis,we can identify the company strenghts,weaknessess,opportunity and threats

next tools is value chain.A company value chain identifies the primary activities that related with support activities.